The appointment
Ubisoft appointed Natalie Francis managing director of Massive Entertainment, effective October 1, 2026. She joins from Avalanche Studios, following Thomas Andrén’s move into the Creative Network.
The background
Massive’s announcement describes more than two decades of experience, including roles at EA DICE, Avalanche Studios Group, and Spotify. The studio’s responsibilities include The Division, the Snowdrop engine, and Ubisoft Connect.
Our perspective
That combination makes the studio’s leadership story wider than a single release. For people following careers in games, the relevant context is the range of teams and technologies a role touches. The appointment itself does not confirm a new project, a staffing change, or a different release schedule.